The brand needed to expand its customer base into other retail channels yet needed the proper research in order to point them in the right direction. A carefully balanced blend of Quantitative and Qualitative research was the way to go. Those results directed iSee to a stronger expansion strategy and indicated tactics on just how to execute it.
A large CPG company in Guatemala wanted to get into the beer industry and launch a totally new brand in the United States. We designed and created the bottle plus label options and tested them all with focus groups in key launch markets. Then built the brand from the sand up… and then called it a night.
An international Video Gaming company needed a plan to refine their own internal cultural standards from HR all the way to C-level communication and messaging format. We powered up and developed that winning game plan.
Sometimes a brand questions its own internal findings and needs outside validation before they pull the trigger on major internal project initiatives. We stepped up and examined their conclusions in every detail and then came to a few of your own.