Theater of the mind

Branding

datamind solutions

ACCOUNTABLE MARKETING

brand creation and development. reinvention. consistent and cohesive marketing.

Proper Branding is essential for your consumers to better understand what you are and more importantly, why you exist. Without it, your desired consumer may not even care. We’ve been experts in positioning brands correctly for over 20 years.

Launching a new food product is always a challenge. We know how to break through the clutter.

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Shopper Marketing is not an easy task. Knowing how to talk to desired consumers while in specific retail channels is where we accel.

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Maintaining a consistent brand message was something we did for Corona for 14 years straight. It was like a vacation for us!

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Sometimes brands need to be refreshed. But knowing how and WHEN to do it takes experience. We have an appetite for this.

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Transforming a price value brand into the number one Canadian Whiskey is no small feat. Yet we worked with the brand and international partners to do just that.

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Inconsistent messaging, right down to the brand’s various logos was a significant problem. We brought the right people to the table and developed research that led to important discoveries. Findings that really wet their appetite for a whole new brand essence and image!

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